Goodbye

Pinkwashing

Introducing the Pride Life Global Certificate of Diversity Practices

It’s great seeing so many global and national corporations coming out on our individual Pride Days, not just here in Copenhagen and Malmö, but all around the world.

We appreciate their support of our fantastic LGBTI+ community, waving their rainbow flags with gay abandon and taking part in our parades and parties and community events.

But support for our LGBTI+ community is not just for one newsworthy day in the year. It’s not about “pink-washing” a product, and cynically squeezing more money out of a community that they forget and don’t even consider for the rest of the year. It’s about supporting our LGBTI+ community for 365 days a year.

It’s with this in mind, that Pride Life Global is proud to announce the launch of the Pride Life Global Certificate of Diversity Practices.

The Pride Life Global Certificate of Diversity Practices is awarded only to those businesses and organisations who have consistently and proactively proved their commitment to diversity and to the LGBTI+ community and to LGBTI+ rights and representation throughout the year, whether there’s been a Pride parade or not.

To be eligible for the Pride Life Global Certificate of Diversity Practices a business or organisation must pass a stringent series of criteria, to prove their continuing and genuine support not just of their LGBTI+ employees but also of the wider LGBTI+ community.
It’s the LGBTI+ gold standard of excellence, a guarantee that an organisation is a proud, pro-active and yearlong supporter of the LGBTI+ community, providing it with first-class products and services.

Pride Life urges you to support those companies and services who have been awarded the Pride Life Certificate of Diversity Practices.

They’re on our side. And after all, as proud allies of the LGBTI+ community, they’ve earned it.

For more information: